About Us

Founded in 2016, Sports Media Holding (SMH) specializes in bringing leading sports brands together and offering them to the partner companies. SMH is the leader in Sports contents distribution and management in CIS and rest Former Soviet Union Countries.

Sports Media Holding operations include as offering opportunities for partner companies, also increasing popularity of the contents. 

Today, SMH represents 5 Sports Brands in the countries of CIS

Setanta Sports Media

  • 4 Sports Channels (Setanta Sports, Setanta Sports +, Setanta Georgia, Setanta Georgia +)
  • 13 countries (Georgia, Kazakhstan, Belarus, Armenia, Azerbaijan, Estonia, Lithuania, Latvia, Moldova, Tajikistan, Kirgizstan, Turkmenistan, Uzbekistan)
  • Leading sports contents (La Liga, Bundesliga, Serie A, Liga 1, EFL, SPFL, Formula 1, NHL, NBA, UFC)

LiveSport Media (myscore.ru)

  • Myscore.ru is the leading sports website in Kazakhstan. SMH is official and exclusive partner of Live Sports Media in terms of sponsorships and advertising in Kazakhstan

Magi Sports Media (Goal.ge, Bayern.ge, xbet.ge)

  • Exclusive rights on Sponsorship and advertising opportunities on Leading sports web sites in Georgia

Real Madrid

  • Exclusive rights on Sponsorship Opportunities in CIS and rest of Former Soviet Union Countries

La Liga Sponsorships

  • Leading Football League in the world in terms of popularity with Real Madrid and FC Barcelona. SMH has exclusive rights on sponsorship opportunities in CIS and rest of Former Soviet Union Countries.


  • Oddslife provides a highly engaging social sports betting product. The platform is designed to be operated in partnership with leading sports media brands around the world to provide social sports and gaming opportunities to sports fans and generate revenue. Setanta Sports Media is official partner of Oddslife in CIS.